Vivien Christian Cahyadi

Client

Singtel

Role

Concept and animation

Credits

Studio : CraveFX
Director: Joshua Tan
Producer: Ong En Ci, Mun Choon Yong
Art Director: Christy Stephanie Halim
Lead Artist & Motion Design: Vivien Christian Cahyadi
Concept: Christy Stephanie Halim, Ong Ying Cher, Vivien Christian Cahyadi

Year

2024

We developed a refined promo graphics package for Singtel TV's Jia Le Channel, aligning with Singtel's refreshed branding while preserving the channel's identity. Designed for cable broadcast and online streaming, the package enhances viewer engagement for Singapore's Mandarin and Hokkien-speaking audience aged 40-70.

Concept

The design is clean and geometric, brought to life by Jia Le's bright and cheerful palette of blues and pinks. We keep things approachable by ensuring each element is simple and easy to read. The opener takes viewers on a journey through Jia Le's diverse programming lineup,featuring singing competitions, variety shows, cooking segments, and heartwarming family dramas, before ending with the signature Jia Le pinwheel logo.

Channel branding package

Using the established key visual and style, we also produced other elements of the channel branding such as lower thirds, donuts, logo resolves and monthly showcases.

Singtel Jia Le Rebrand

Concept

Channel branding package